You may have been searching through a number of hearing aid provider websites, and noticed one thing missing from our website. We don’t have any testimonials or reviews– clients’ stories of success, thanks and proclamation of our fantastic services are missing from our site.
Why don’t we use this method of advertising?
The simple answer is that we have no testimonials or reviews because our Doctors of Audiology are regulated health professionals in the province of Ontario. Audiologists are regulated by the College of Audiologists and Speech Language Pathologists of Ontario (CASLPO). The Ministry of Health does not permit regulated health professionals to use testimonials.
So why can other hearing aid providers use testimonials to promote their products and services?
Again, the answer is rather simple. They are not or do not employ regulated health professionals. Read that again.
Why can’t Audiologists use testimonials?
Some of the reasons include:
• The ministry doesn’t allow their use. All regulated health colleges have to comply. For reasons that we don’t quite understand, this does not apply to hearing instrument specialists, nor to Audiologists who work at the big box chain stores.
• They are unreliable.
• Claims cannot be verified.
• Inadvertent coercion to write a testimonial may have taken place.
• Negative testimonials are often deleted or are not included, so it is not a balanced platform.
What does this mean for the consumer (You!)?
Understanding that only non-regulated health providers can use testimonials is also important. If they have testimonials, the services that they provide to you are not regulated by the Ministry of Health. We would hope that you choose to visit a regulated health care provider.
Understand that rule this means that even though you had a fabulous appointment with our regulated health providers Paige or Bernice, we have no forum to use your experiences except word of mouth. You can tell your friends, family, mechanic, banker, priest and grocer. (Of course, we cannot solicit you to do so, you must do so without any perceived benefit to yourself.)
Understand also that despite not being able to find any positive or negative stories of our services, good or bad on the internet (we would never delete the bad ones, as that is someone’s experience and opinion – and heck, though we aspire to be, we’re not perfect) rest assured that we do in fact have several very happy and satisfied customers who have appreciated having our experience and education help them with their hearing or vestibular health.
We are extremely grateful for each and every one of our clients and we would love to have the thank you cards and notes that you take the time and care to write to us available for others to see. Alas, we cannot post them or share them with others.
Now that you understand why we cannot have testimonials in our clinic or online, I hope that you can rest assured that you saw a regulated hearing healthcare provider!