We had the privilege of meeting a younger gentleman a while back who’s approach to hearing aid shopping was novel to us. We thought that it was ingenious – and thus, with his permission we are going to share a bit of his story with you.
Mr. X is a 12 year hearing aid wearer who called us to arrange a consultation. Not a hearing test. He simply wanted to meet our Doctors of Audiology and see our facilities. It seems that 12 years ago at his initial purchase he bought hearing aids where his family doctor was, and was never very happy with those services he received. The product he purchased and subsequent products he purchased over the years worked just fine, but the services he had received, to him, seemed lacking. He told us that he bought his hearing aids there because he felt his family doctor would be upset if he bought a set elsewhere – closer to home.
Mr. X visited us on a Tuesday, along with his wife and brought a copy of his most recent hearing test. He was open and honest that we were not the first clinic that he visited. He asked about our education, experience and what we recommended for him and his hearing loss. It would be a 25 minute drive from his home for him to visit us, but he’d been further.
Mr. X was not price shopping. He was Audiologist shopping: and we loved it.
In Mr. X’s reasoning, only a few hundred dollars separate the costs of the hearing aids. But the quality of service is where he perceives his value. Cost and value: two very different concepts but often interchanged ideas.
COST: the price of something, the amount of money that is needed to pay for or buy something.
VALUE: the regard that something is held to deserve; the importance, worth, or usefulness of something. One’s judgment of what is important.
We want to encourage each and every reader to consider shopping for an Audiologist rather than a hearing aid. The right Audiologist will very often lead you to the right hearing aid for you. This day and age, we tend to get wrapped up in the cost of things, getting a good sale etc., but we don’t think so much of the value of the services that we receive along with those products. Don’t be tempted to price shop so much as to value shop. And when all else fails; we price match.
(Don’t forget! We are once again performing complimentary hearing screenings with our Doctors of Audiology in exchange for canned food donations! Call Melissa today to arrange your appointment! (519) 961-9285!)