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How to shop for hearing aids – the smart way!

We had the privilege of meeting a younger gentleman a while back who’s approach to hearing aid shopping was novel to us. We thought that it was ingenious – and thus, with his permission we are going to share a bit of his story with you.

Mr. X is a 12 year hearing aid wearer who called us to arrange a consultation. Not a hearing test. He simply wanted to meet our Doctors of Audiology and see our facilities. It seems that 12 years ago at his initial purchase he bought hearing aids where his family doctor was, and was never very happy with those services he received. The product he purchased and subsequent products he purchased over the years worked just fine, but the services he had received, to him, seemed lacking. He told us that he bought his hearing aids there because he felt his family doctor would be upset if he bought a set elsewhere – closer to home.

Mr. X visited us on a Tuesday, along with his wife and brought a copy of his most recent hearing test. He was open and honest that we were not the first clinic that he visited. He asked about our education, experience and what we recommended for him and his hearing loss. It would be a 25 minute drive from his home for him to visit us, but he’d been further.

Mr. X was not price shopping. He was Audiologist shopping: and we loved it. 

In Mr. X’s reasoning, only a few hundred dollars separate the costs of the hearing aids. But the quality of service is where he perceives his value. Cost and value: two very different concepts but often interchanged ideas.

COST: the price of something, the amount of money that is needed to pay for or buy something.

VALUE: the regard that something is held to deserve; the importance, worth, or usefulness of something. One’s judgment of what is important.

We want to encourage each and every reader to consider shopping for an Audiologist rather than a hearing aid. The right Audiologist will very often lead you to the right hearing aid for you. This day and age, we tend to get wrapped up in the cost of things, getting a good sale etc., but we don’t think so much of the value of the services that we receive along with those products. Don’t be tempted to price shop so much as to value shop. And when all else fails; we price match.

(Don’t forget! We are once again performing complimentary hearing screenings with our Doctors of Audiology in exchange for canned food donations!  Call Melissa today to arrange your appointment! (519) 961-9285!)

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Testimonials – Why we don’t have any

You may have been searching through a number of hearing aid provider websites, and noticed one thing missing from our website. We don’t have any testimonials or reviewsclients’ stories of success, thanks and proclamation of our fantastic services are missing from our site.

Why don’t we use this method of advertising? 

The simple answer is that we have no testimonials or reviews because our Doctors of Audiology are regulated health professionals in the province of Ontario. Audiologists are regulated by the College of Audiologists and Speech Language Pathologists of Ontario (CASLPO).   The Ministry of Health does not permit regulated health professionals to use testimonials.

So why can other hearing aid providers use testimonials to promote their products and services?

Again, the answer is rather simple. They are not or do not employ regulated health professionals. Read that again.

Why can’t Audiologists use testimonials?

Some of the reasons include:
• The ministry doesn’t allow their use. All regulated health colleges have to comply. For reasons that we don’t quite understand, this does not apply to hearing instrument specialists, nor to Audiologists who work at the big box chain stores.
• They are unreliable.
• Claims cannot be verified.
• Inadvertent coercion to write a testimonial may have taken place.
• Negative testimonials are often deleted or are not included, so it is not a balanced platform.

What does this mean for the consumer (You!)?

Understanding that only non-regulated health providers can use testimonials is also important. If they have testimonials, the services that they provide to you are not regulated by the Ministry of Health. We would hope that you choose to visit a regulated health care provider.

Understand that rule this means that even though you had a fabulous appointment with our regulated health providers Paige or Bernice, we have no forum to use your experiences except word of mouth. You can tell your friends, family, mechanic, banker, priest and grocer. (Of course, we cannot solicit you to do so, you must do so without any perceived benefit to yourself.)

Understand also that despite not being able to find any positive or negative stories of our services, good or bad on the internet (we would never delete the bad ones, as that is someone’s experience and opinion – and heck, though we aspire to be, we’re not perfect) rest assured that we do in fact have several very happy and satisfied customers who have appreciated having our experience and education help them with their hearing or vestibular health.

We are extremely grateful for each and every one of our clients and we would love to have the thank you cards and notes that you take the time and care to write to us available for others to see. Alas, we cannot post them or share them with others.

Now that you understand why we cannot have testimonials in our clinic or online, I hope that you can rest assured that you saw a regulated hearing healthcare provider! 

‘Tis the season to BOGO!

We are quickly getting into the Christmas spirit with our biggest sale of the year! BOGO! Buy one hearing aid of any technology level, style or price and get a second hearing aid of the same value for 50% off!!! All sizes of hearing aid batteries are buy one, get one free (a $30 value!)! All hearing aid cleanings (even for those purchased elsewhere) are buy one get one free as well, that’s a ($25 value)! 

Christmas at The Hearing & Dizziness Clinic is time to give back to our community, and so, we’re providing Complimentary Hearing Screenings (completed by a CASLPO registered Doctor of Audiology, Audiologist) with a donation of canned foods for The Essex Area Food Bank. (An $80 value!)

To schedule your appointment, simply call Melissa at (519) 961-9285. Hurry! These offers expire January 15, 2016!

The Hearing & Dizziness Clinic is always proud to give back to our community. We are happy to bill 3rd party insurances when applicable – including but not limited to: Green Shield, Manulife, Sun Life, Great West Life etc., and are registered providers with ADP, ODSP, Ontario Works, Veterans Affairs and WSIB. Please feel free to call us if you have any questions!

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